These are the first year of business for social media marketing businesses. They will most likely have one question in mind. How is social media doing today and what trends should they be watching out for. These five trends and outcomes were identified in a recent study. Here they are for your convenience and consumption:
One of the major trends found out in business social media marketing is that outsourcing of these businesses was not used. It was used very sparingly, contrary to what one might expect. This is because the expertise level was not directly related to the amount of time-based experience. Many online companies believed they were capable of handling the task and could be considered experts even without having to apply. Many fell short of productivity fell short in the process.
Another trend with business social media marketing is that companies who got involved with networks found themselves spending more and more time as time went by. This trend is expected to continue. Logistically, it would result from the growing network that you need to handle, respond to, send emails and process. You might find yourself spending less time online in the beginning months. This is a sign your network is expanding. Customers and followers will trust more companies that are established in online communities. This leads to more sales conversions and profits. The fourth trend is that companies who are involved with business-to-business collaboration have more sales than businesses that focus on customers. It is a well-known fact that businesses that are involved in business to business collaboration have higher sales than those who focus on customers.
A second trend shows that social media networks are the best medium for businesses to advertise and promote their products. Statistics show that Facebook and Twitter are the most popular networks for businesses to promote and advertise. Nearly 90% of these companies use them.