Is it not surprising that so many people are now using social media live video? With a lot of live streaming social media apps getting started with live video and making it possible for their users to very easily go live and generate videos for their followers, it’s no surprise that a lot of small businesses are getting involved and using this technique to their advantage.

You might feel a bit unsure about the first time you use social media live video but it’s certainly worth investing some time and effort in.

Help Remind Your Followers About You

When you go live on social media, it’s a super-fast way to get in contact with your audience and let them know that you’re active and online. You’ll receive an email alert from your followers letting them know that the live video has gone live. This will also allow you to track how many people are engaging with your content and watching it live. For that reason, it enables people who wouldn’t usually make a point of visiting your page to have a look at your live video.

Live Videos Are More Interesting Than Other Content

You’ll get much more interest by putting up a live video. A live video is more interesting than other content

Statistical data shows that viewers are willing to watch a longer video, even if it has been recorded previously.

You will get a lot of enjoyment from your audience watching it live as it happens. It enables them to get an understanding of the real you or the real business that you are operating from behind your website, blog and social media.

It’s Straightforward And Accessible

It’s incredibly easy to start a live video on either Facebook, Twitter or Instagram. You’re probably well-prepared if your smart phone is younger than five years. If things don’t go according to plan, it’s possible to take the video down and restart. Once you remove the video, nobody will be able to continue watching it, and they won’t be able to find the previous content that you have filmed either.

Engage In Real Time

Live videos are an excellent way of making it possible for your audience to understand more about you, have faith in you more quickly and stay more interested. You can allow viewers to interact with the video and offer their opinions and suggestions.