Video clips – The Future of Video Consumption

The video obsession is here to stay. Video is a favorite medium for users to watch and create. With software like Vine or Instagram, it is possible to create short clips. This allows users to create videos that they can share with family and friends. This is new...

Faux Followers in Influencer Marketing: How to Combat Them

Today, influencers have helped brands make money online through mass social media followers. With influencer marketing becoming a major part of brand sales and growth, the digital space has also seen the rise of bad practices by influencers who take advantage of the...