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It is possible to create a social media strategy for B2B that produces serious results. Seriously. Social media marketing is not only for B2C businesses.

Although B2B marketing can be difficult, we want to simplify it by sharing our top tips for social media success.

Hunter, a member of the WebFX Social Media Team, explains what you should know about social media strategies before they happen.

This video is:
Introduction to social media for B2B // 00:00:00
Before you create your social media strategy
Your strategizing process // at 00:03.19

It is very different to manage multiple social media accounts for your business than it is managing one personal account. Each business has its own goals and your social media content must align with these goals.

It’s crucial to understand the following information before you create your B2B social media content
Your business’s goals
–Your target audience
Your brand voice

After you make these decisions, it will be easier to plan the rest of your strategy.

These steps can help you craft a B2B strategy for social media.
1. Choose your ideal social media platforms
2. Find out what your audience likes to read
3. Make a posting calendar
4. Your goals will guide you in creating or curating content
5. Engage with your audience
6. Your post-performance should be checked in

Hunter provides more details in the video.

Visit our website to learn more about the social media services we offer for B2B businesses.

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