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Social Media can seem daunting for entrepreneurs. This guide will show you how to create a strategy for social media that goes beyond just likes and followers. Subscribe to Shopify and Learn More

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You can use social media marketing to engage people where they spend most of their time. You can create traffic from multiple sources that will bring customers to your site, and reach nearly 48% of the global population online.

It can also be time-consuming and costly, making it difficult to reach your customers. This could lead to a lack of interest or knowledge from the target audience.

It is important to have a strategy for social media marketing that will keep your actions focused and a process that allows you to implement without losing focus on your business.

It can seem daunting to start from scratch, particularly with the many channels available and all of the associated commitments.

This video will cover the following:

00:00
00:54 What’s a Social Media Marketing Strategy and How Does It Work?
02:23
03:52 Identify Your Audience
07:26 Define your Success Metrics
11:30 Content Mix

— RESOURCES
>Go beyond likes and follows: How to create a social media strategy that sells. + Template for Social Media Marketing Strategy
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