What is digital marketing?
Today nearly 80% of all the media that we consume come through digital channels. Digital Marketing is a brand new concept in marketing. It is a broad area and considered to be the future of business development.
Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. The internet and mobile phones allow customers to access information anywhere they are. Digital marketing is a powerful tool for marketers to reach and convert customers online.
This is the most effective way to reach your target audience. Digital marketing allows you to reach thousands of customers with a small marketing budget. Analytical tools can be used to measure success in digital marketing campaigns, which is a big advantage over traditional methods. Every year, more marketers abandon traditional marketing to focus their efforts on digital marketing. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.
Common methods of digital marketing
Email Marketing
This is one of the commonly used methods of online marketing. E-mail marketing is cost efficient, eco-friendly and enhances business communication. By this method a message could be sent to a group of people by the use of electronic mail.
It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.
Search Engine Optimization
It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.
There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO can help ensure your website is easily found and increase its chances to be discovered by search engines. There are two kinds of SEO: on-page and off-page optimization. You can achieve on-page optimization by carefully distributing keywords and ensuring quality content. Your website cannot control other factors, which is called off page optimization. The primary goal of link building is to get other websites links to yours to improve SEO.
Search Engine Marketing
When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.
One must clearly understand SEO before using SEM. This is one of most effective ways to get your company out there in this highly competitive market. SEM includes the ad auction and bid. Pay Per Click
Your maximum bid for keywords with high quality scores determines where your ad is placed. Pay per click is the cost of a person clicking on your advertisement. If you click 1000 times on your ads, you will pay 1000 rupees. The CTR (click through rates) is used to determine the effectiveness of your ad campaign. This method generates quicker results because it targets the correct people at the right moment and place. Since it costs money it is suitable for businesses that sell product/services.
Social Media Marketing
The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. SMM’s primary goal is to create content via social media platforms that will help increase brand awareness as well as customer reach. In social media companies can share content to achieve marketing goals.
Display Advertising
It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. It is also known as banner advertising and gives you the unique chance to retarget your ideal audience. Display ads can be displayed to individuals based on search behaviour. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.
Content Marketing
This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Information can be shared as info graphics, articles or videos. By sharing relevant, high-quality content it helps to build strong relationships with your target audience. To be successful in digital marketing, your business goals must align with the content strategy.
Digital marketing is crucial for a modern business.
Marketers these days are adapting from traditional to digital approach.
Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. This ensures online businesses’ survival. Digital marketing is becoming more important than ever. The skills required to be a digital marketer are highly sought after and can give you a competitive advantage in your career. There are many opportunities in this field. You can find a variety of roles in digital marketing, including those related to social media. You can also start your own business as an entrepreneur. In the coming years, digital marketers can expect many benefits. Digital marketing is becoming a more popular marketing strategy, which opens up many job possibilities for newcomers. Digital marketing is a bright future.