“Social media marketing…what is it?” It’s a new term in Asia.
I could almost hear your response to it when I searched it online.
Social media marketing…what is it?
I have been using parts of this form of marketing but have never knew the collective term for it.
So What is Social Media Marketing?
I found this rather formal definition on the internet…
“Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.”
After reading it, I’m still confused as to what it is! So I have decided to put it in layman terms for you.Basically, social media marketing covers all the activities
- that center around:-
- Creating content (articles, videos and audios) on websites or blogs
- Social interaction within social networking sites like Facebook
- Sharing videos on You Tube
Bookmarking and sharing interesting articles on Digg….
Just to mention a few.
Why Do InterNetwork Marketers Need Social Media Marketing?
A lot of people get online onto the internet and become all excited and hyped up about new technologies and forgot all about the “Why?”. Remember the Dot-Com days?Without a clear focus on bottomline
Many have become Dot-Gone!
In business, network marketing or otherwise, we should never get into anything just because it is the in-thing that everyone else is doing. It would be wise to first evaluate the business implications before investing a huge amount of time and effort into anything. So how exactly does this social media marketing
help us build our network marketing business?
Well, in the offline world, a nicely renovated shop on a busy street will attract lots of customers.
In the online world, however, having a nice flashy website does not attract customers to you…You will need to write lots of relevant content on your website, and leave lots of content footprints everywhere, only then will you attract lots of targeted prospects to your website and opting into your mailing list.Content creates Traffic. Traffic is the key to building relationships and PReselling through email. Social interactions on social networks can be used to get to know people better. This will make you a solution provider if done correctly. This will move your prospects through the Knowing you, liking and trusting you
. My website, powered by Site Build it!, is the center of my social media strategy. It is here that I create most of my content, and it’s where the majority of Google searches take me. You might be wondering, why Site Build It? You can create articles about a wide range of subjects on these sites. Search engines love articles and these sites get them found fast.
10Video Sharing
After doing some Google searches, some results will be videos. Video content is also available (most people overlook this). People can find your video if they searching for the keyword that you have put into your video’s description.
I recommend You Tube (for short videos) and Google Video (for long videos).
4) Social Networking Sites
These are like those clubs and societies that you have in the real world. These social networking sites are just like the clubs and societies you have in real life. People interact, joke, love, etc. The best thing about these social networking websites is being able to connect with your friends’ friend’s friends’ (you get it?). This is impossible in the real world. It is not possible in real life.
This function allows you to update your profile status, which lets people know where you are at any given moment. You can “follow” people and get to know you better. You can also update your status on Facebook with your url after writing a new article. People may click through to see your content.
I suggest that you get started with Facebook and play with it. You may also what to check out Twitter, which basically lets you know what other people are doing and tell other what you are doing (it’s fun, just don’t get addicted to it).
5) Social Bookmarking
After you have created so much content, you can share it at social bookmarking sites, so that even more people will find your content and come to your website. I personally used Digg and StumbleUpon.
I hope my recommendations gives you some direction as to where to start in this vast, complex, but yet exciting area of Social Media Marketing.