Social Media Marketing Services are one of the most rapidly-growing channels for marketing in the world. According to research, the U.S.’s spending on social media marketing will increase at 34% per annum through 2014. According to industry research, the US will see social media marketing grow at a 34% compound rate through 2014.
Marketers have worked hard to build a strong social presence over just a few short years. Many organizations have jumped on social media due to the rapid growth of companies like Facebook and Twitter. However, they don’t know how to plan and measure their marketing investment.
Marketers simply can’t afford to leave the details to chance. Social media is a hot topic. There are many competitors. Evidence suggests that companies with positive customer reviews on social media pay well. Marketing professionals who can convince prospects and customers of a brand to like their Facebook page have a lot to gain. Think about:
- 67% Of Twitter users who follow a company’s brand are more likely to buy their products
- 60%of Facebook fans of a brand are more likely to recommend it their friends
- 74%Online marketing goes beyond monitoring brand sentiment and setting up a Facebook page. As the social gold rush continues to unfold, marketers are becoming increasingly sophisticated in their use of social media sites, syndicated videos and blogs to engage customers and prospects.
Social media sites.
Facebook and LinkedIn are great social media sites because they allow advertisers to target users based on their gender, age and interests. This is possible through the socializers’ fan pages. Marketers also seek to engage customers with corporate fan pages and branded applications, and strike up a dialogue with consumers via Twitter.
- Syndicated videos. Videos have become a popular way to reach a wider audience through interactive, engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.
- Blogs. By consistently delivering high quality content, successful blogs enjoy a large and segmented readership and offer marketers a good opportunity to demonstrate thought leadership, promote their brands and products and, most importantly, to engage in meaningful dialog with clients and prospects.
- User review sites. The social media landscape has many sites where users can share their opinions, and even offer technical guidance. Marketers are taking advantage with display ads and expert commentary and technical guidance.
- As marketers deepen their commitment to social media, they face vexing questions on how to measure the return on investment (ROI) of social media campaigns and assets:Does social media marketing pay off in conversions and revenue?
Which campaigns and channels perform best and which perform worst?
- Is social media cannibalizing other online marketing initiatives?
- How can we measure ROI of a social media display ad, if the user doesn’t click it?
- Which segments of our blog followers are most likely to buy our products?
- If you are a business owner trying to understand the keys to improving your social marketing, hiring a competent and credentialed Hubspot
- search engine marketing management consultant is one way to save you critical time and effort, which you could apply to furthering your vital business processes.